The COVID-19 pandemic of 2020 has led to a massive influx of companies utilizing virtual streaming services to host a wide variety of events, and this is expected to continue well into the new year and beyond. If you’re thinking of hosting a virtual event in 2021, the guide below can serve as an awesome starting point.
Choose (and Familiarize Yourself with) Your Platform Wisely
One of the most important parts of a successful virtual event is the platform you choose to deliver it. Numerous options exist, but for the best possible results, you’ll want to choose an option that offers a wide range of features in a simple, easy-to-use format. The platform you choose should also provide you with the ability to collect and utilize data to your advantage. The more data you can collect from and about your audience, the more you can customize any future events and make them even more relevant and powerful.
Determine Your Ultimate Goal
It’s difficult to host a successful virtual event if you’re not crystal clear about your goals. What do you hope to accomplish with this event? Do you want to promote the launch of a new product or service? Are you motivating your sales team all over the country? Are you providing the general public with information or education? When you know exactly what type of event you’re hosting and what you want your audience to take away from it, the rest of the planning process becomes simpler – and you can plan more effectively, too.
Choose Speakers & Presentations Aligned with Your Goals
Now that your goals are clear, start thinking about who you can ask to speak or present during your virtual event. These should be people who can add to your event with their professional experience, knowledge, or in some cases, even their own personal experience. Each person you choose should deliver a unique perspective and presentation, and each one should align perfectly with the ultimate goal. For example, if you are selling a product to an audience, choose speakers who can demonstrate the product, explain data and statistics, and speak of the product’s overall value.
Plan Some Easy Ways to Keep Your Audience Engaged
With virtual events, engagement is everything, but it’s harder to keep people engaged online than in person. After all, it’s much easier to close your laptop or put down your phone and walk away than to stand up in the middle of a physical crowd and walk out, and this makes virtual critics harsher critics. Think of some relevant, interesting ways to keep your audience engaged with the event. Hosting Q&A sessions, asking for audience input and feedback regularly, and inserting some fascinating demonstrations or jokes can help with this.
Digital events will continue to remain extremely popular through 2021, and you might even find that other companies are competing for the same audience. Fortunately, by following the tips in the guide above, you can stand out from the crowd and help people look forward to the next time you host a virtual event.