Hosting an event can be a wonderful opportunity to build relationships with potential clients, boost your brand’s relevance and reputation, and even have a little fun with showing the world who your brand really is. At the same time, the data collected during these events can be invaluable for learning more about how your brand is being received. Visual dynamic analytics are critical to your success for this very reason. Here’s what you need to know. 

Why You Need Analytics 

No two virtual events are exactly the same, and different companies utilize these virtual events for different things. For example, you might be hosting a virtual event to help launch a new product and elevate your brand’s value within a specific industry or niche while another business is hosting an educational event designed to help prove their authority within an industry. Visual dynamic analytics allow you to easily view important statistics that show you how well your event accomplished your goal. Furthermore, they allow you to see what works (and what doesn’t) so that your next event is sure to be an even bigger success. 

Using What You Know to Facilitate Growth

As an example, let’s say you want to gauge the level of interest in your event among your attendees. To put it simply, how much did people really enjoy it? When you can easily view and analyze engagement statistics, this is a simple question to answer. You can view the number of attendees who answered questions, clicked on links, or responded to surveys, and you can also determine when engagement was highest by honing in on different parts of the presentation. Being able to zoom in on a specific point in your event to view attendee behavior at that time is a very powerful tool that you can utilize to your advantage not only in future events, but in marketing strategies, branding campaigns, and more. 

Tailor Future Events to Your Target Audience 

With data at the ready, you can analyze all of your past events carefully to determine the best course of action for your next event. If attendees particularly enjoyed a particular speaker, for example, then you know you should invite that speaker back for your next event. If attendees enjoyed playing a short game with one of the speakers, but didn’t really enjoy answering the questions asked by another, then it might be a great idea to add quick games to the mix. You can even change the overall feel of your event to match the attendees’ energy; if they seem to resonate with humor, then you should incorporate this into your next event. 
Virtual events are more than just speakers taking a stage and delivering presentations to attendees. Rather, they are experiences that you want attendees to both remember and enjoy. Visual dynamic analytics give you the ability to analyze almost every imaginable facet of your presentation so that you can make the next one even better.