No matter which industry your company or organization is affiliated with, if you were asked which speakers would completely elevate your next event, there are probably two or three names that immediately come to mind. Although you may not be able to secure the most famous speakers in the world just yet, going virtual or hybrid for your next event certainly does give you access to some of the best presenters in the world. Here’s how.
It’s All About Convenience
Even if the globe wasn’t in the middle of a pandemic, it’s important to remember that the best speakers in your industry have very, very busy schedules, and they generally aren’t able to travel to speak without charging hefty fees. Often, you’ll even have to pay for airfare and accommodations, too. If your organization isn’t quite able to take that step just yet, all hope is not lost. Virtual events are far more affordable for everyone involved. You’ll still need to compensate speakers for their time, of course, but there are no travel plans to make and no additional accommodations to pay for. All the speaker needs is access to a quiet space.
The Selection is Unlimited
It’s also important to note that when you host events in person, it’s much simpler to bring in speakers who live near the venue, and the venue is almost always close to your organization’s headquarters or base of operations. When you choose to host your event virtually, instead, location no longer plays a role in attendance, and that includes the guest speakers. It opens a whole new world of possibilities since people are no longer required to travel in order to speak – and what’s even better is that your audience isn’t required to travel to hear someone speak, either. The internet gives everyone the ability to connect regardless of the distance between them, and that’s what makes virtual events such a resounding success.
Variety is the Spice of Your Event, Too
If you want to make an impression on your audience, it’s important that you choose speakers who each have something new and different to offer. For example, you might choose a successful business owner to talk about how he or she built his or her brand to speak for a couple of hours, and your next speaker might be a social media influencer who can help clarify the biggest trends in that industry. The more variety in your speakers, the happier and more satisfied your audience will ultimately be at the end of the event. Better still, you’ll have a plethora of data to sift through so that you can better understand exactly what your target audience enjoys – and exactly what they don’t seem interested in at all.
If you want access to some of your industry’s best presenters, it’s important to consider making your next major event a virtual one – or, at the very least, a hybrid event. This way, you aren’t quite as limited by your budget and you can secure the speakers who people really want to hear.