The use of video for employee training is rapidly growing in popularity. Studies have shown that 98% of business leaders recognize the value of using video for training employees better and faster, with 75% stating this channel is very valuable. While offering live webinars to your employees (particularly your remote workers) provides them an opportunity to ask questions, recording a series of on-demand webinars from which team members can pull information about specific topics also presents a personalized learning experience (adhering to a “just-in-time” learning model).
Webinar production teams should focus on making training and professional development videos engaging so that employees actually retain and apply what they’ve learned to their jobs. It’s so important to connect the material to their role in the company, as well as to connect their role to business goals.