Unlike traditional business meetings, B2B webinars will require a little additional strategy to ensure that they are as effective as possible for their intended audience. While many companies may think that it’s too challenging to try and promote a webinar, the truth is that optimizing marketing for these events is easier than expected. Below are some ways to ensure that your next online event enjoys maximum attendance.
1. Advertise Often and Early
Data obtained from various surveys has revealed that approximately 12% of webinar registrations take place approximately four weeks ahead of time, so it’s crucial that you start promoting at least a month to six weeks in advance. Up to 60% of registrations will then occur during the actual event week, with as many as 20% of attendees registering on the day of the event.
Marketing efforts should be ramped up substantially during that last week to ensure that you’re able to attract as many attendees as possible.
2. Email is an Effective Marketing Tool
Although other common ways of marketing B2B webinars can include company blogs, websites and social media sites such as LinkedIn and Facebook, email is usually the best option by far, with Tuesdays being the best day to promote these events.
3. Social Media
While this may sound obvious, social media marketing can be vastly underestimated when it comes to promoting B2B webinars.
If your company has a presence on LinkedIn, post your upcoming event on your personal page, the company’s page and even in relevant groups that permit advertising. Facebook and Twitter also offer a range of paid advertising options that can help get the word out about your upcoming event.
4. Schedule Effectively
In most cases, the best times to host B2B webinar events are on Wednesdays and Thursdays at around lunchtime. However, companies that work across different time zones can sometimes find it challenging to schedule a time that will be convenient for all attendees.
5. Work with Other Speakers
If your webinar is going to be hosting a number of different speakers, there is nothing wrong with asking each of them to leverage their databases and social media followings when it comes to marketing. After all, you’re all going to be taking part in the same event – so it makes perfect sense for as many speakers as possible to promote it.
Having all attending speakers promote your B2B webinar will result in your event being shared by far more social media users than if one person has to deal with this task alone.
It’s also helpful to ensure that the duration of your webinar is not too long – most experts recommend between 45 minutes to an hour or so at the most to ensure maximum engagement from attendees. If you would like to find out more about how to set up webinar events that can be completely customized according to attendee requirements, get in touch with us today. We provide a range of solutions in this regard.