Streaming Video Growth

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Streaming video growth plays a greater role in marketing communications than ever before, and investments in webcasting technology continue to increase. In particular, leaders in business and education are embracing streaming technology to promote their most valuable, time-sensitive innovations – for product launches, process improvements, management techniques, scientific discoveries, and academic insights.

Webcasting Growth Outpaces Rise in GDP

In the 10-year period from 2012 to 2022, the market for video streaming will quadruple from $1 billion to $4 billion – an annual growth rate of about 15%. That’s five to 10 times the growth rate of GDP.

Streaming Video Growth

Streaming video growth plays a greater role in marketing communications than ever before, and investments in webcasting technology continue to increase. In particular, leaders in business and education are embracing streaming technology to promote their most valuable, time-sensitive innovations – for product launches, process improvements, management techniques, scientific discoveries, and academic insights.

Webcasting Growth Outpaces Rise in GDP

In the 10-year period from 2012 to 2022, the market for video streaming will quadruple from $1 billion to $4 billion – an annual growth rate of about 15%. That’s five to 10 times the growth rate of GDP.

Businesses AdoptOnline Video

Just as important, organizations are using online video more frequently than ever before: More than 25% of businesses use live online video at least once a week, and the proportion of organizations that use it more than 100 times a year jumped from 8% in 2015 to 14% in 2017.

Video Webcasting Increases

The adoption of video webcasting will continue to increase: Four out of five participants in a survey about business streaming practices agree that their organizations should use video more extensively.

Executive Support for Streaming Video

Finally, C-suite executives are even more committed to streaming video than other survey participants: 58% are in “strong agreement” about capitalizing on video. As a result, 44% of organizations plan to increase their webcasting budgets – with the strongest commitment to spending taking place within organizations that already use online video more than 100 times a year.

Who Should Implement Webcasting?

So who should implement webcasting? The answer lies in the type of information you have to share, your budget and in-house skills, the dispersion of your audience, and your desire to capture audience data to target its specific interests. Do you:

  • Have valuable, time-sensitive information to present?
  • Have a geographically dispersed audience?
  • Want spontaneity and multi-directional interaction?
  • Want to capture and use audience data?
  • Want a scalable platform?
  • Want to build your brand?

Perigon is the first and only live-streaming solution that combines multi-faceted communication with data-driven audience segmentation – allowing you to separately engage multiple target groups in one singular, powerful event.