Even though audio is often the least expensive technology used in a studio, it’s the only indispensable one. You can have uncomfortable chairs, bad lighting, and no cameras, but if you don’t have sound,
Webcast administrators and presenters know firsthand that easy-to-use webinar software is a “must” – whether you call it software, a toolkit, the back end, a design tool, or some combination of these.
A good PowerPoint presentation can hold a webcast together, but why do so many fail? The short answer? The audience is lost at the start, gets mired in details, and never learns how to put the content into practice.
The adoption of webcasting technologies varies according to the business sector. Consequently, it is best to gauge the interest in streaming video investments, industry by industry. Telecommunications and financial firms lead the way in the size of their webcasting budgets. For example, 20% of telecommunications firms make webcasting investments of $1 million or more, and […]
Streaming video growth plays a greater role in marketing communications than ever before, and investments in webcasting technology continue to increase. In particular, leaders in business and education are embracing streaming technology to promote their most valuable, time-sensitive innovations – for product launches, process improvements, management techniques, scientific discoveries, and academic insights. Webcasting Growth Outpaces […]
In addition to studying the adoption of streaming technologies by different business sectors, it is valuable to examine webcasting investments by company size. Indeed, the adoption of streaming technology is most widespread and intense among mid-sized organizations. Nonetheless we identified four levels of spending that vary by the number of employees in an organization. Mid-Size […]
Webinars that generate sales leads create win-win situations for both presenters and their audiences. On one hand, presenters acquire valuable new leads – collecting precious contact information, titles, professional affiliations, and areas of interest. During registration, for example, attendees can identify favorite sources for industry-related news and expertise, which you can use as a recruiting […]