Whether you’re considering a small virtual event meant for a group of 15 people or you want to take your company global with a massive worldwide webinar, these things are possible and simpler to set up than ever before. Here are five reasons why you should make it happen this year. 

It’s Great for B2B Sales Cycle Acceleration

The B2B sales cycle is less about value building than relationship building, which means you should look for flexible ways to be influential. Small virtual events are perfect for this because they allow you to present information to another business in a way that is perfectly tailored to their needs, convenient, and cost-effective. If you can create several virtual formats to keep in your toolbox, you can easily decrease lead times by using the right format at the right time. 

On-Demand Content is Valuable

If you’ve ever attended a huge high-energy conference, then you understand the power these events can have when it comes to motivation, company loyalty, and more. Keynote speakers are hand-picked for their unique delivery, and those in attendance are given the opportunity to hear information that can profoundly change their lives for the better. Now imagine it was your company’s event and you had the opportunity to make that keynote speech available on demand for months or even a year. It’s even more powerful if the virtual attendees can explore the entire conference and participate in activities, too. 

There’s a Low Entry Barrier

One of the greatest fears among small and medium businesses when it comes to hosting important events is that the audience they are targeting simply won’t show up. This is a very real concern and one that should be carefully addressed before putting time, money, and effort into putting an event together. It’s also one of the most important reasons why your company should host a virtual event. The entry barrier is low, so even if you’re targeting CEOs of Fortune 500 companies, they can easily attend from home, from a hotel room while on a business trip, or even from their offices. These people are far more likely to attend when they don’t have to use their precious time shifting their schedules around and making travel plans. 

The Scalability Brings Flexibility

Last, but most certainly not least, virtual events afford a level of scalability that simply isn’t available with traditional in-person events. Whether it’s a small executive dinner, a roundtable, or a massive conference with an expected attendance rate in the thousands, there are logistics involved. Venues, catering, travel, A/V equipment, and more are all required for a successful event, and they must be scheduled well in advance. With a virtual event, preparation is still required, but the infinite scalability means that sudden changes won’t increase your workload and you can simply carry on as planned. 

If your company is still waiting for the right time to host an event, that time is now. The many benefits associated with these events – including the value of on-demand content, the low entry barrier, and the scalability – all work in your favor, especially if you choose the right streaming platform to help you engage your audience.