Digital corporate events might include anything from a webinar or e-learning opportunity to a virtual conference or a summit, and they provide companies with the opportunity to interact with one another in a convenient, functional way. If you’re planning to host a digital corporate event of your own, the tips below can ensure that everyone in attendance gets the most out of it.
Get the Time and Date Right
Before deciding on the date and time for your event, make sure you’ve considered all the important details and who you’re hoping (or expecting) will attend. It’s important to schedule your event in such a way that it is convenient for not only you and your speakers or presenters but also for your audience. Make sure that the date you choose is not too soon so that people have the opportunity to plan for it, but at the same time, don’t schedule it too far away or you might run the risk of people forgetting about it. Many companies choose to announce the event 60 days in advance and start registering their attendees 30 days in advance.
Meet with Speakers and Presenters Beforehand
Though it’s important to carefully choose speakers and presenters who can provide the best possible information for the audience, it’s even more important to make sure you take the time to carefully brief them before the event itself. Just like an in-person live event, make sure your presenters are prepared to answer a multitude of questions. It’s important for the speakers to do their best to keep the audience engaged, and it’s important that they present their part of the event with complete professionalism.
Choose the Right Platform
In today’s digital world, there are plenty of choices for streaming platforms, but it’s important to remember that not all of these are equal. Some have very few features and consist of little more than a meeting space, and others can be exceedingly difficult to utilize. The platform you choose should be easy to access and use, and it should provide you with a wide range of features that you can use to your advantage. Lastly, make sure the digital corporate event streaming platform collects and analyzes data that might play a role in planning future events.
Keep Your Audience Engaged
Finally, and perhaps the most important part of hosting a successful corporate event, it’s important to keep your audience thoroughly engaged throughout the entire stream. There are numerous ways to do this, which might include asking for regular feedback, delivering more relevant and personalized content to a segmented audience, allowing for Q&A sessions between speakers or presentations, and even adding a little humor here and there just to keep things flowing. High-quality interesting photos and videos are great for engagement, as well.
If you want your corporate event to be memorable and professional, make sure you choose the right date and time, brief your speakers and presenters, use the right streaming platform, and keep your audience engaged. These things are incredibly important to ensuring that all the time and money invested in your corporate event is put to good use.