People have been watching livestreams of in-person events of all kinds for decades, but today’s virtual events are far different. Today’s technology makes it possible for hosts to plan a variety of interesting speakers and demonstrations – and it also makes it possible for their audiences to engage with only the content they choose. It’s just another way in which virtual events are rising to the challenge of meeting today’s demands for convenience and instant gratification.
The Trouble with In-Person Events
Most of today’s major events are divided into segments, and many of these take place over more than one event day. For example, if your organization is hosting an entertainment event, you might have two guest speakers and a demonstration scheduled for day one, and on day two, you might have two more speakers followed by a presentation on trends within the entertainment industry.
When your audience travels to attend this event, there’s a good chance they’ll need to sit through the parts of the event that aren’t as appealing to them just so they can be present when the parts that do interest them occur. After all, they’ve traveled all that way, and they’ve spent quite a bit of money, so they might as well attend the whole thing, right? It sounds good in theory, but if the crowd isn’t really into the speaker or the presentation, then morale can fall and participation can plummet.
How Virtual Events Solve This Problem
When organizations switch to virtual or even hybrid events rather than in-person, the benefits are amazing. Not only do those in attendance virtually save a great deal of time and money, but they can afford to be more selective with parts of the event they attend. Using the same example as above, if someone in attendance is interested only in one of the Day One speakers and the presentation on day two, they can easily log in only for those segments. This is beneficial in several ways.
First and foremost, because that part of the audience hasn’t had to sit through presentations and speeches that do not interest them, they are far more excited for what they consider to be the “interesting” parts of the event, and they’re far more likely to engage with the content. Furthermore, when a few people are excited to engage with the speaker and the event content, this generates a chain reaction – others start to engage, too. It’s this engagement that truly makes your events successful. Your audience walks away with the information they wanted, your sponsors are pleased with the interaction and turnout, and your company or brand has improved its reputation within your industry. Virtual events are the way of the future, not only because they save the audience time and money, but also because they give people the opportunity to view only the content that interests them. It’s that convenience that will continue to drive the demand for virtual and hybrid events well into the future.