Virtual events like company-wide meetings and sales webinars continue to change the landscape of the business world, and more companies than ever before are moving to virtual platforms. If you want your next live event to be a resounding success, take a look at the following expert tips. They’re sure to help you improve your engagement and leave a lasting impression on your audience.
Create a Thorough Plan
One of the most common mistakes companies and teams make when it comes to hosting virtual events is a failure to create a thorough game plan. Many spend a great deal of time perfecting their pitches or speeches, but very few truly take the time to sit down and consider some of the most important details. Before you even start planning your event, ask yourself what kind of experience you want your audience to have, how you’re going to promote it, and what kinds of data you’re hoping to collect. These three vital questions will ultimately impact the way your event plays out, so if you want success, make sure you’re asking them before every single event.
Live events are exciting for everyone involved in them, but if something goes wrong, it cannot be edited out before it makes its way to the audience. Professionalism is important for building your brand, and the best way to deliver a professional event that is free from common mistakes involves rehearsing several times in the days leading up to it. Gather your team, go over the schedule for the event very carefully, and then host a “mock” event. If you record this rehearsal, you can go back and watch it to pinpoint any mistakes that might seem unprofessional, then correct them long before you’re live in front of your audience.
Anticipate Common Problems
Many companies know that things can go wrong during presentations, whether they’re live in front of an actual audience or they’re being held virtually. One of the best tips for hosting a successful virtual event is to anticipate common problems ahead of time so you can put a backup plan in place. Some of the things to consider well in advance include:
- Your internet connection. Make sure that the connection you’re using is capable of broadcasting clear voice and video, and ask everyone who will be speaking or presenting during the event to do the same.
- Create backups of all your visuals, including photos, slides, and videos. There’s nothing worse than preparing a file for a presentation during a live event only to discover it’s gone missing or won’t even open. Always have backups on hand so that if one fails to deliver, there’s another just around the corner.
- Your FAQs and instructions for the audience. Everyone’s level of technical knowledge varies, so there will undoubtedly be at least a few people in your audience who have common problems with video, audio, or interactions during the event. Think about this in advance and consider putting together a list of FAQs and instructions, and be sure that you make them easy for your audience to find when they need help.
A truly successful virtual event can provide a wealth of benefits for your company, whether it drives new sales, provides needed motivation for your sales team, or educates your audience about your products and services. These tips are all designed to ensure that your event is professional, high-quality, and above all else, easily accessible for your audience.