Webcast administrators and presenters know firsthand that easy-to-use webinar software is a “must” – whether you call it software, a toolkit, the back end, a design tool, or some combination of these. When you run a presentation, it is easy to envy the audience: They happily enjoy a slick, orderly experience while you suffer with a back-end display that leaves you guessing. So exactly what qualities should back-end software offer to users? Perigon has a menu that won’t disappoint.
Nobody wants to sift through a cluttered array of tools to provision a webcast. Keep it organized, intuitive, and simple.
Every presenter and administrator has asked, “What will this do?” when they select a tool. If your platform doesn’t offer some kind of “presenter preview,” go elsewhere or your audience will.
Host organizations and sponsors want to reinforce an image, and presenters want to build a personal brand for themselves. And a brand is the promise you make to a customer. It’s a personal thing. So if your streaming event is not visually unique and memorable and vibrant, it can’t fulfill your promise. But it can subtract from it. So how does your platform stack up?
Informative User Interface (UI)
Design tools should offer useful information to users. Is the effect of a tool apparent? Is the role of each part of the screen clear?
Every webcast can fall victim to “the unexpected”: a presenter who’s a few minutes late, a lighting or sound glitch at the venue, or even an audience disturbance. If the webinar software doesn’t permit you to delay the start of an event on the fly or extend the “countdown” period a bit longer, your event can look like a runaway embarrassment that makes you look like an amateur. Nobody wants this.
How flexible and robust is the back-end software? Can it function on both Macs and PCs? And what about presentation through browsers? Everyone in your audience has a browser preference, so don’t exclude them.
Key Factors in Platform Selection? Do You:
- Have a valuable, time-sensitive presentation?
- Have a geographically dispersed audience?
- Want spontaneity and multi-directional interaction?
- Want to capture and use audience data?
- Want a scalable platform?
- Want to build your brand?
- Need a platform an administrator – or presenter – can love?