C-suite executives endorse streaming webcasts more enthusiastically than most webcast survey participants: 55% of them “strongly agree” that video technologies enhance communications. Moreover, C-suite executives have specific reasons for their strong endorsement:

• 75% of sales executives agree that webinars are more cost effective than other alternatives.
• 88% of executives at companies spending over $100,000 annually on video webinars agree that they are more effective than audio-only alternatives.
• 90% of executives agree that webinars offer a robust venue for addressing complex topics.

Top Benefits of Streaming Event Platforms

With these goals in mind, streaming event platforms can offer the following benefits:

• Cost effectiveness:
  • Audiences are not limited by the size or location of the physical venue.
  • Outsourced expertise and cloud-based scalability reduce costs and the need for specialized in-house staff to implement a solution.
• Sales & business development:
  • Data captured during registration and from chats, Q&As, and click histories can be used to target messaging before, during, and after an event, especially for niche markets.
  • Presenters can readily establish positions as thought-leaders and innovators, building mind-share for a personal brand.
  • Branding is supported by platforms that offer flexible, feature-rich tools to make each event a unique and memorable experience.
• Topic complexity:
  • Spontaneous live interactions with presenters can more easily tease out meanings and apply insights to specific areas.
  • Support for video content, slide shows, multidirectional chat, Q&A interactions, and audience polling addresses rich concepts more effectively.

Who Benefits Most From Streaming Technology?

The following questions can help to gauge the potential benefit of live-streaming technology at your organization:

• Is your information valuable and time-sensitive?
• Is your audience distributed geographically – making in-person events inconvenient?
• Do you want to capture the spontaneity of a live event with multi-directional interaction among audience members and between audience members and the presenter?
• Do you want to capture and segment audience data to target your messaging more effectively?
• Do you want specialists who can scale your event and handle all technical issues cost effectively?
• Do you want unique, powerful events that build your specific brand?

Perigon Live-Streaming Solution for a Singular, Powerful Event

Perigon is the first and only live-streaming solution that combines multi-faceted communication with data-driven audience segmentation – allowing you to separately engage multiple target groups in one singular, powerful event.